YouTube Analytics comes in when you have started using YouTube to upload and share videos and when you started to wonder who are watching your videos and how do they can get more views and better engagement.When you build a dashing YouTube channel, the requirement is, you must understand who your audience is and how do they engage with your videos. As luck would have it, YouTube Analytics is to the rescue to tell you a lot more about your audience, what do they like, and what kind of content you should create to become successful.
Here are some overviews of YouTube Analytics to help you make the most of this tool. How to get started using this tool, the insights it provides, and any possible information available in your result that you can use to improve your results.
Get started by signing in to your Google account and navigate to your YouTube channel page, then at the top of your channel page, click on views to go directly to your channel’s analytics.
YouTube Analytics Overview
After following the said instructions above, you are now looking at your channels Analytics Overview. If you are on default settings, it gives you data for the past 28 days, but in another hand, you can change that to any period of time you wish to retrieve analytics from. The data that you are going to retrieve from this page is beneficial if you are looking to get a general report of how your channel is working. If you wanted to look for a slight capture of your channel’s performance, then Overview is the right place to go.
It is to be noted that YouTube Analytics are also based on Pacific Standard Time, updated once a day and might have a delay of 72 hours. If you really need to look to make the most of YouTube Analytics, you might need to hop into each detailed report.
Watch time Reports
This is where you will find the essential analytics on YouTube, it breaks down how your different videos and its quality are keeping your audience engaged. Watch Time Reports dispense insight of the overall performance of your channel and it can also be used to swim deeper into the performance of individual videos.
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