Hotel Gimmicks and Marketing

By | September 24, 2018

It is no secret that hotels need promotions and marketing in order to get their brand out to the market and gain new clientele. Still, there are some hotels who go beyond the regular kind of advertisement most people would come to expect. That said, let us take a look at some examples of hotels who have made various efforts to stand out from the crowd, all in the name of good old marketing to draw people in.

When it comes to gimmicks, there’s always one city that comes straight to mind. That is Las Vegas, otherwise known as Sin City because of all the gambling and other stuff going on around The Strip and the surrounding parts. This city’s hotels, from the grandiose ones with their own high-end casinos to the smallest motels, all have gimmicks that seek to lure in the mesmerized visitor.

Caesar’s Palace perhaps best represents gimmicky Las Vegas hotels, what with its Roman-themed landscapes and architecture and the immense main water fountain. The luxury hotel also has an entertainment venue fashioned after the Colosseum, among other sub-venues. Aptly called The Colosseum at Caesar’s Palace, it has hosted the likes of Celine Dion, Bette Midler, Elton John, and Cher.

Over to the opposite coast, there’s a 198-room establishment called Donovan House, which has some sort of CIA theme. After all, the hotel is named after Major General William Joseph “Wild Bill” Donovan, who headed the United States’ Office of Strategic Services. The OSS preceded the Central Intelligence Agency (CIA), which is why Donovan is acknowledged as the father of the CIA. The Donovan House’s theme includes wristwatch communicators for the hotel staff and cocoon spiral showers-something that hints at what secret agents probably bathe in.

Another hotel marketing gimmick is the cheese-covered hotel room at the Washington Jefferson Hotel in New York City. In order to make a tourist attraction, the hotel manager hired an artist to completely embellish the room in 1,000 pounds of pure melted cheese. Yep, and it’s cheese coming directly from The Swiss Cheese Foundation. Now that is one cheesy room.

We cross over to Europe for one scary and freaky gimmick: the Vampire Room at the Propeller Island Hotel in Berlin, Germany. As can be guessed from the name, this room is probably best rented out by the likes of Lestat or Edward Cullen. The room has a couple of coffins for people to sleep in, and there are even crosses etched from the coffin covers! If you are not into that, the hotel also the Cage Room, where you’ll get some r&r in the comforts of two raised cages.

All over the world, there are many different hotels that offer different kinds of attractions and gimmicks. With so many hotels dotting the planet, being able to come up with something unique to draw guests is a must. It works for the hotel, and it works for the guests who get treated to something extraordinary. Next time you book at a hotel, see if you can find a themed one or one with uniquely-designed rooms, so that you will get quite the refreshing hotel experience.

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