Well, to answer that question let’s first ask another question –
What is a typical wedding video?
When asked this question, most people have the same stereotypical images flying through their heads – a dull Sunday afternoon, all the family crammed into the lounge watching a 6 hour long shaky video shot by Uncle Bob on his handy-cam; long boring shots and no editing.
Or maybe you get lucky and you’ve had your wedding done by a professional wedding videographer – Yay!
Not so fast – 9 times out of 10 even the videos you pay for are equally dull; full of tedious panning shots, cheesy video transitions straight out of the 80’s, and set to the corniest love music known to man. The end result is the same – half your family fall asleep while watching it and the other half wish they were asleep; anything to save them from the cringe-worthiness of your amazing wedding video.
The above scenario is of course an exaggerated nightmare; that’s what we don’t want in a video, but what do we want? What makes a great wedding video? Well, in short, a great wedding video is one that entertains everyone who watches it and is never out of the DVD player. And that’s all down to one vital ingredient…
A great wedding video is all about fun!
When you hire a wedding videographer to film your special day he needs to have the eye to pick up on those great little moments, all the things you want to remember 10 years down the line; the smiles, the laughs, the tears, the bridesmaids strutting their stuff on the dance floor, and the hi-jinks of the best man whose had one too many beers.
Your videographer needs to be able to frame a great scene, and mix it up with wide shots, mids, and close-ups, not a succession of long shots panning round the entire room like a gardener hosing his lawn!
Wedding videography is about subtlety; it’s about documenting the day, not directing it. The job of the wedding videographer is similar to that of the wedding photographer, but vastly different. The photographer has to direct the couple and guests in order to stage those all important album shots. The videographer, on the other hand, needs to blend into the background like a ninja! He carefully captures all the magic of your special day in a “fly-on-the-wall” documentary style. A good videographer is one you don’t even notice.
And then there’s the editing. They say the magic is in the editing and they’re right. Obviously the technique has to be there in the filming stage, but ultimately it all comes down to what goes on in the edit suite; that’s where the magic is born.
What is editing?
Every video project is different and unique whether its television, corporate videos, music videos, or wedding videos. At the end of a shoot it’s the same scenario – you have a hard drive full of raw footage and you need to take that raw footage and turn it into a video. It’s a massive jigsaw puzzle and it takes the right editor to craft it into a piece that engages and entertains the viewer. So when choosing the right videographer for your wedding video its not just about choosing a cameraman, it’s about choosing an editor. A great wedding video is one with great editing, simple as that. If the editing isn’t there, the video is a non starter. A good editor builds a scene that flows using pace and rhythm, punchy cuts, upbeat music, sound bites, and scene dynamics. An editor who knows his craft is worth his weight in gold.
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