Search Engines today love videos because people love videos. In fact video streams and downloads comprise of 60% of the traffic on the Internet. That’s huge!
The average You Tube user spends 2.5 to 3 minutes watching a video, and about 27 minutes a day watching videos.
If the average users attention span for a video is two and a half minutes, then make your videos two and a half minutes long.
It is also important to make the videos interesting by providing valuable content. You don’t want to use too much hype. People hate being sold to and bull buttered. That’s one of the worst mistakes newbies make in video marketing. Give them something useful they can use in their life, and you will have their attention.
Here is a formula you can use to create the content of a marketing video.
1. Introduction and back ground
2. Present a problem
3. Solve the problem
4. Call to action
First introduce yourself and provide a bit of background. Give them your name and where you are from for instance.
Then you want to present a problem. Think about whom you are marketing too and what their main problems are, so for Internet marketers the problem may be not enough leads, and not enough new representative sign ups.
Once you have presented the problem give them the solution. Something like “With video marketing you can increase your leads and new sign ups.”
Last you want to give a call to action. Tell your viewer what you want them to do. “Go to my website and see what I can offer you.”
A keystone to any type of content marketing is keyword research. I wont go into that here, but use a relevant long tailed key word in the title of the video and as a tag on the video. Then distribute it to as many video-hosting sites as you can find, such as You Tube.
An easy way to do this is to use a service such as Tube Mogul or Traffic Geyser. Both of those sites will distribute your videos for you to a bunch of different sites. You upload the video once to their site and they will spread it around the Internet for you.
Video marketing is a great way to get rankings on search engines, even for newbies. If you stick to this formula you will be making great videos in no time.
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