Getting people to watch your YouTube video creations first requires you to understand why they watch videos in the first place. In the broadest sense of this, they are curious about what you have created because your title or topic has intrigued them or someone has sent it to them to take a look at which raises their curiosity level and they choose to check out your creation because of this curiosity. So knowing this, you will be wanting to employ strategies that will encourage people to share your creations and the easiest way to do this is through a “Call to Action” – ask them to share it if they like it or make it visibly easy for them to do so.
Regarding your topic, the best bandwagons to get on when creating a new video is to create something that relates to something that is currently trending. Using tools like Google Alerts helps with this, watching what people are tweeting about or posting to Pinterest or Facebook gives you insights as well. If what you are about on YouTube is general or flexible enough, you can jump on these trends and as people search voraciously online for new currently relevant content, you have a good opportunity to catch a piece of the action.
This is the kind of content that can go viral if you manage to catch the right waves. The trick is to be able to jump in ahead of the curve on a creation. Hit the early adopters/viewers who are looking to be the first kid on the block to know something and are then anxious to share their discoveries with Facebook friends, real friends, co-workers, etc. Videos of this sort are often short-lived view-wise but while they are “hot”, they fly high and fast.
Next comes the more self-serving, learning types of videos. People want to increase their knowledge in certain areas so they can be more successful themselves which can include finding ways of making more money, being better at their jobs, wanting to find new online tools to teach their children with,
wanting to get to the next level in currently trending online games (overlaps with the bandwagon principle of what is trending as well). Here you can put out content that will continue to have audiences over the longer term. Your informational videos will be viewed again and again over the years by ever growing viewing bases if you have created content that is timelessly relevant. You don’t fly as high or as fast as you would by creating trending topic videos, but your growth should be steady over time as more and more people become aware of your content.
Now that you have selected the direction for the videos you wish to create, to get people to watch them you have to create quality content that people want to watch. There are several elements you need to work on to ensure this quality exists.
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